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AND1 Marketing’s SEO services are compliant with Google's Hummingbird, Penguin and Panda updates to ensure your site is optimized for search rankings. Google Panda and Penguin updates have forever changed the search world. The primary focus of these updates is to ensure that only websites with high quality, fresh, unique and informative content appear in search rankings. Panda focuses on creating a good user experience for visitors and hence it primarily works to websites with low quality content to appear in search rankings. Penguin on the other hand is designed to block out spam sites which are over optimized for keywords. Hummingbird is paying more attention to each word in a query, ensuring that the whole sentence or conversation or meaning is taken into account, rather than particular words in a query. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
Hummingbird is paying more attention to each word in a query, ensuring that the whole sentence or conversation or meaning is taken into account, rather than particular words in a query. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
What is SEO? Search Engine Optimization is all about having your website found for important terms and phrases that will draw prospects to you. Google owns about 70% market share for search, for that reason we focus on Google first while also optimizing for Bing and Yahoo search. These days, SEO means structuring your site so that you show up for the queries your potential clients are searching. Through modifications to tags, content and layout, you can increase the likelihood that your site will show up in relevant organic
search results. This is an ongoing process that includes:
AND1 Marketing located in Taunton, MA provides digital and print marketing solutions for a wide range of businesses. Our services include Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, e-mail marketing social media marketing, website design, hosting solutions, graphic design and monthly business marketing programs.
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